Effective marketing :
Bishop, Jacqueline.
Effective marketing : principles and practice / Jacqueline Bishop. - Liverpool : Liverpool Business Pub., 2002. - x, 220 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-209) and index.
1903500036
2003467051
Marketing.
HF5415 / .B57 2002
658.8
Effective marketing : principles and practice / Jacqueline Bishop. - Liverpool : Liverpool Business Pub., 2002. - x, 220 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-209) and index.
1903500036
2003467051
Marketing.
HF5415 / .B57 2002
658.8