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Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - New Jersey: Pearson Prentice Hall, 2009. - 720 p. : col. ill., col. maps ; 29 cm.

ISBN: 9780135153369

Subjects--Topical Terms:
Consumer behaviour

LC Class. No.: HF5415.32 / .S6 2009

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