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Relationship marketing in sports

Buhler, Andre.

Relationship marketing in sports - Amsterdam ; London : Butterworth-Heinemann, 2010. - x, 198 p. : ill ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780750684958 075068495X

Subjects--Topical Terms:
Sports--Marketing.
Relationship marketing.

LC Class. No.: GV716 / .B75 2010

Dewey Class. No.:

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