Introduction to mass communication :
Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley Baran. - Mountain View, Calif. : Mayfield Pub., c1999. - xxiv, 518 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 499-503) and index.
Laying the groundwork -- Media, media industries, and media audiences -- Mass mediated culture in the information age.
1559349603 (alk. paper)
98034578
Mass media.
Mass media and culture.
Media literacy.
P90 / .B284 1999
Introduction to mass communication : media literacy and culture / Stanley Baran. - Mountain View, Calif. : Mayfield Pub., c1999. - xxiv, 518 p. : col. ill. ; 26 cm.
Includes bibliographical references (p. 499-503) and index.
Laying the groundwork -- Media, media industries, and media audiences -- Mass mediated culture in the information age.
1559349603 (alk. paper)
98034578
Mass media.
Mass media and culture.
Media literacy.
P90 / .B284 1999