Islamic branding and marketing :
Temporal, Paul.
Islamic branding and marketing : creating a global Islamic business / by Paul Temporal. - Singapore : John Wiley & Sons (Asia), 2011. - xvii, 324 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780470825396
Marketing--Islamic countries.
Consumers--Psychology.--Islamic countries
HF5415.12.I74 / T46 2011
Islamic branding and marketing : creating a global Islamic business / by Paul Temporal. - Singapore : John Wiley & Sons (Asia), 2011. - xvii, 324 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780470825396
Marketing--Islamic countries.
Consumers--Psychology.--Islamic countries
HF5415.12.I74 / T46 2011