Strategic public relations management
Austin, Erica Weintraub
Strategic public relations management planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton - 2nd - New Jersey Lawrence Erlbaum Associates 2006 - xiv, 399 p. : ill. ; 24 cm
Includes bibliographical references (p. 379-386) and indexes
978-0-805853810 PB
Public relations--Management
HD59 / .A97 2006
Strategic public relations management planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton - 2nd - New Jersey Lawrence Erlbaum Associates 2006 - xiv, 399 p. : ill. ; 24 cm
Includes bibliographical references (p. 379-386) and indexes
978-0-805853810 PB
Public relations--Management
HD59 / .A97 2006