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Global marketing

Keegan, Warren J.

Global marketing - 5th ed. - [Upper Saddle River, N.J.] : Pearson Prentice Hall, 2008 - xxiv, 643 p. : ill. ; 28 cm.

Includes bibliographical references.

ISBN: 9780138133863 0138133867

Subjects--Topical Terms:
Export marketing
Global marketing
Global Marketing Mix

LC Class. No.: HF1416 / .K443 2008

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