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Marketing :

Bearden, William O

Marketing : Principles and Perspectives / William O Bearden Raymond W Laforge - 5th ed. - Boston: Mc Graw Hill - Irwin, 2007. - 588p.

ISBN: 0071105859

Subjects--Topical Terms:
Marketing- US

LC Class. No.: HF5415.1 / .B4155 2007

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