Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit - 10th ed. - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010 - xviii, 518 p., [55] p. : ill. (some col.) ; 29 cm
Global edition
Includes bibliographical references and indexes
9780137006700
Consumer behavior
Motivation research (Marketing)
HF5415.32 / .S35 2010
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit - 10th ed. - Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010 - xviii, 518 p., [55] p. : ill. (some col.) ; 29 cm
Global edition
Includes bibliographical references and indexes
9780137006700
Consumer behavior
Motivation research (Marketing)
HF5415.32 / .S35 2010