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Global destination brand science /

Knapp, Duane E.

Global destination brand science / Duane E. Knapp. - Anacortes WA : Brandstrategy, inc, 2012 - 124 p. : ill. ; 28 cm.

ISBN: 9780976538219

Subjects--Topical Terms:
Brand name products.
Branding (Marketing)
Product management.

LC Class. No.: HD69.B7 / K62 2012

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