Techno Brands :
Pettis, Chuck, 1948-
Techno Brands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis - New York : AMACOM, c1995. - xiii, 222 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780814402436
High technology -- Marketing.
Technological innovations -- Marketing.
Brand name products.
HC79.H53 / P48 1995
Techno Brands : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis - New York : AMACOM, c1995. - xiii, 222 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780814402436
High technology -- Marketing.
Technological innovations -- Marketing.
Brand name products.
HC79.H53 / P48 1995