Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. - xx, 637, [94] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780273752431 9780137006694
Marketing.
HF5415 / .K636 2010
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2010. - xx, 637, [94] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780273752431 9780137006694
Marketing.
HF5415 / .K636 2010