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Marketing :

Bearden, William O., 1945-

Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - Boston, Mass. : McGraw-Hill / Irwin, 2007. - xxxvi, 588 p. ; ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780071108119

Subjects--Topical Terms:
Marketing--United States.

LC Class. No.: HF5415.1 / .B43 2007

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