Reflections on a cultural brand :
Hartman, Harvey
Reflections on a cultural brand : connecting with lifestyles - Washington : Hartman Group, 2003. - 81 p. : ill. ; 26 cm.
9780979503337
Brand name products--Public opinion
Branding (Marketing)
Motivation research (Marketing)
Consumers' preferences
HF5415 / H34 2003
Reflections on a cultural brand : connecting with lifestyles - Washington : Hartman Group, 2003. - 81 p. : ill. ; 26 cm.
9780979503337
Brand name products--Public opinion
Branding (Marketing)
Motivation research (Marketing)
Consumers' preferences
HF5415 / H34 2003