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Destination branding :

Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride - Amsterdam : Butterworth-Heinemann, c2010 - xxxvii, 314 p. : ill. ; 24 cm

Subjects--Topical Terms:
Advertising--Tourism
Tourism--Marketing

LC Class. No.: G155.A1 / D4778 2010

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