Data mining techniques :
Linoff, Gordon S.
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. - 3rd ed. - Indianapolis, IN : Wiley Pub., 2011. - xl, 847 p. : ill. ; 24 cm.
Berry's name appears first on the 2nd ed. Includes index.
9780470650936 (pbk : alk. paper)
Data mining.
Marketing -- Data processing.
Business -- Data processing.
HF5415.125 / .B47 2011
Data mining techniques : for marketing, sales, and customer relationship management / Gordon S Linoff, Michael J Berry. - 3rd ed. - Indianapolis, IN : Wiley Pub., 2011. - xl, 847 p. : ill. ; 24 cm.
Berry's name appears first on the 2nd ed. Includes index.
9780470650936 (pbk : alk. paper)
Data mining.
Marketing -- Data processing.
Business -- Data processing.
HF5415.125 / .B47 2011