Consumer behaviour /

Blythe, Jim

Consumer behaviour / Jim Blythe - 2nd ed - London : SAGE, 2013 - xx, 450 p. : ill. (chiefly col.) ; 27 cm

Previous ed.: London: Thomson, 2008

Includes bibliographical references and index

9781446266458


Consumer behavior

HF5415.32 / .B58 2013