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The advertising concept book :

Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry - New York : Thames & Hudson, 2008 - 296 p. : ill. ; 24 cm

Includes bibliographical references (p. 268) and index

ISBN: 9780500516232

Subjects--Topical Terms:
Advertising
Advertising campaigns
Advertising copy

LC Class. No.: HF5801 / .B37 2012

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