Web analytics 2.0 :
Kaushik, Avinash.
Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. - Indianapolis, IN : Wiley, c2010. - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes index.
9780470529393
Web usage mining.
Internet users -- Statistics -- Data processing.
Internet marketing.
ZA4235 / .K382 2010
Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. - Indianapolis, IN : Wiley, c2010. - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes index.
9780470529393
Web usage mining.
Internet users -- Statistics -- Data processing.
Internet marketing.
ZA4235 / .K382 2010