Public relations cases /
Hendrix, Jerry A.
Public relations cases / Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - ix, 437 p. : ill. ; 24 cm.
Includes bibliographical references and index.
2002116953
Public relations -- United States -- Case studies.
Publicity -- Case studies.
HM1221 / .H46 2004
Public relations cases / Jerry A. Hendrix. - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, c2004. - ix, 437 p. : ill. ; 24 cm.
Includes bibliographical references and index.
2002116953
Public relations -- United States -- Case studies.
Publicity -- Case studies.
HM1221 / .H46 2004