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Culture and positioning as determinants of strategy :

Ellson, Tony, 1953-

Culture and positioning as determinants of strategy : personality and the business organization / Tony Ellson. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004. - xiv, 270 p. : ill. ; 23 cm.

Includes bibliographical references (p. 245-263) and index.

ISBN: 9781403917515

Subjects--Topical Terms:
Marketing -- Management.
Corporate culture.
Communication in marketing.

LC Class. No.: HF5415.13 / .E45 2004

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