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Consumer behavior analysis :

Consumer behavior analysis : (a) rational approach to consumer choice / edited by Donald A. Hantula and Victoria K. Wells. - London : Routledge, 2013. - ix, 255 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780415519205 (hbk)

Subjects--Topical Terms:
Consumer behavior.
Psychology--Social aspects.
Consumer behavior.

LC Class. No.: HF5415.32 / .C6585 2013

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