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Winning at innovation :

Trias de Bes, Fernando, 1967-

Winning at innovation : the A-to-F model / Fernando Trías de Bes & Philip Kotler. - Basingstoke [England] : Palgrave Macmillan, 2011. - xvi, 272 p. : ill. ; 25 cm.

Includes bibliographical references (p. 253-259) and index.

ISBN: 9780230343436

Subjects--Topical Terms:
Technological innovations--Management.

LC Class. No.: HD45 / .T75 2011

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