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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler, Gary Armstrong - 15th ed - Upper Saddle, N.J. : Pearson, c2014 - 716 p. : col. ill. ; 30 cm

Includes bibliographical references and index

ISBN: 9780273786993

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K636 2014

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