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Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green - Eighth edition. - Boston : Pearson, [2015] - xxii, 586 pages : color illustrations ; 28 cm

Gobal edition.

Includes bibliographical references and indexes.

ISBN: 9781282017389

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .K443 2015

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