The handbook of market intelligence :

Hedin, Hans.

The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. - 2nd Edition. - Hoboken : Wiley, 2014. - x, 276 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9781118923627


Business intelligence.
Business intelligence -- Case studies.
Marketing research -- Case studies.

HD38.7 / .H44 2014