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Basic marketing management /

Dalrymple, Douglas J

Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons - 2nd ed. - New York : Wiley, c2000 - xiii, 341 : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780471353928

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / .D314 2000

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