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Principles of marketing /

Principles of marketing / Philip Kotler... [et al.] - 6th ed. - Upper Saddle River, N.J. : Pearson, c2014. - xxii, 695 p. : col. ill. ; 30 cm.

Includes bibliographical references and index.

ISBN: 9780273742975

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P75 2014

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