Content rules :

Handley, Ann, 1963-

Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman. - Rev. and updated. - Hoboken, N.J. : Wiley, 2012. - xxiv, 293 p. : ill. ; 23 cm. - New rules social media series ; 13 .

Includes index.

9781118232606


Internet marketing.
Social media.
Web sites--Design.

HF5415.1265 / .H36 2012