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The definitive book of branding /

The definitive book of branding / edited by Kartikeya Kompella. - Los Angeles : SAGE, 2014. - xx, 408 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9788132117735

Subjects--Topical Terms:
Branding (Marketing)
Globalization--Economic aspects.

LC Class. No.: HF5415.1255 / .D44 2014

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