The small big :
Martin, Steve J.
The small big : small changes that spark big influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini. - 1st ed. - New York : Grand Central Publishing, 2014. - xix, 268 p. ; 24 cm.
Includes bibliographical references (p. 233-255) and index.
9781781252741
Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Organizational change.
BF637.C4 / M37 2014
The small big : small changes that spark big influence / Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini. - 1st ed. - New York : Grand Central Publishing, 2014. - xix, 268 p. ; 24 cm.
Includes bibliographical references (p. 233-255) and index.
9781781252741
Change (Psychology)
Influence (Psychology)
Persuasion (Psychology)
Organizational change.
BF637.C4 / M37 2014