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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 17th ed. - Hoboken : Pearson Higher Education, 2018. - 734 p. : ill. ; 29 cm.

Includes bibliographical references (p. 675-703) and indexes.

ISBN: 9781292220178

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K68 2018

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