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Hooked :

Eyal, Nir.

Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover. - New York, N. Y. : Portfolio / Penguin, 2014. - 242 p. : ill. ; 22 cm.

Includes bibliographical references (p. 225-242)

ISBN: 9780241184837

Subjects--Topical Terms:
New products.
Consumer behavior.
Consumers' preferences.

LC Class. No.: HF5415.153 / .E93 2014

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