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The advertising concept book :

Barry, Pete

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 2nd ed., rev. & expanded. - London : Thames & Hudson, 2012. - 296 p. : ill. ; 24 cm.

Includes bibliographical references (p. 291) and index.

ISBN: 9780500290316

Subjects--Topical Terms:
Advertising.
Advertising campaigns.
Advertising copy.

LC Class. No.: HF5823 / .B37 2012

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