The public relations handbook /

Theaker, Alison.

The public relations handbook / by Alison Theaker. - 4th ed. - Abingdon, Oxon ; New York, N. Y. : Routledge, 2012. - xvi, 487 p. : ill. ; 26 cm. - Media practice .

Includes bibliographical references (p. 445-447) and index.

9780415598149


Corporations--Public relations.

HD59 / .T44 2012