Digital and social media marketing :

Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze... [et al.] - London ; New York : Routledge, Taylor & Francis Group, 2017. - xxv, 319 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9781138917910


Internet marketing.
Internet advertising.
Electronic commerce.
Social media.

HF5415.1265 / .D54 2017