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Sport consumer behaviour :

Funk, Daniel C. 1964-

Sport consumer behaviour : marketing strategies / Daniel C. Funk, Kostas Alexandris and Heath McDonald. - London ; New York : Routledge, Taylor & Francis Group, 2016. - xvi, 327 p. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781138912496

Subjects--Topical Terms:
Sports--Marketing--Case studies.
Consumer behavior.

LC Class. No.: GV716 / .F86 2016

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