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Innovation :

Carlson, Curtis Ray.

Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - 1st ed. - New York : Crown Business, 2006. - 356 p. : ill. ; 25 cm.

Includes bibliographical references (p. 305-338) and index.

ISBN: 9780307336699

Subjects--Topical Terms:
Technological innovations--Management--Case studies.
Organizational effectiveness--Case studies.
Creative ability in business--Case studies.
Industrial management--Case studies.
New products--Case studies.

LC Class. No.: HD45 / .C37 2006

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