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Foundations of marketing /

Fahy, John, 1962-

Foundations of marketing / John Fahy and David Jobber. - 5th ed. - London : McGraw-Hill Higher Education, 2015. - xix, 358 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 9780077167950

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .F34 2015

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