Marketing /
Hunt, C. Shane.
Marketing / C. Shane Hunt, John E. Mello. - 1st. international ed. - New York, United States : McGraw-Hill Education, 2015. - xxxviii, 454 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer.
9780077861094 9781259095603
Marketing.
HF5415 / .H872 2015
Marketing / C. Shane Hunt, John E. Mello. - 1st. international ed. - New York, United States : McGraw-Hill Education, 2015. - xxxviii, 454 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer.
9780077861094 9781259095603
Marketing.
HF5415 / .H872 2015