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Influencer Marketing: Building Brand Communities and Engagement/

Costello, Joyce.

Influencer Marketing: Building Brand Communities and Engagement/ Joyce Costello and Sevil Yesiloglu. - 2nd edition. - 332 pages : illustrations, tables ; 24 cm.

ISBN: 9781032562223

Subjects--Topical Terms:
Influencer marketing
Marketing --Social media.
Brand management.

LC Class. No.: HF5415 / .I51 2025

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