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Essentials of Marketing Analytics/ 2024 release ISE

Hair, Joseph F., Jr.

Essentials of Marketing Analytics/ 2024 release ISE Joseph F. Hair, Jr., Dana E. Harrison, Haya Ajjan. - 2nd edition. - New York, NY : McGraw-Hill, 2024.

ISBN: 9781266931628

Subjects--Topical Terms:
Marketing analytics.
Data analysis (Business)--Study and teaching.
Marketing research--Methodology.
Big data analytics in marketing.
Digital marketing analytics.

LC Class. No.: HF5415.2 / .H37 2024

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