Managing electronic media : (Record no. 17137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01309cam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | a3392 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100112s2010 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009052491 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780240810201 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0240810201 (pbk. : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9780240810201 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M34 |
| Item number | V36 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Van Tassel, Joan M. |
| 245 10 - TITLE STATEMENT | |
| Title | Managing electronic media : |
| Remainder of title | making, marketing, and moving digital content / |
| Statement of responsibility, etc. | Joan Van Tassel, Lisa Poe-Howfield. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burlington, MA : |
| Name of publisher, distributor, etc. | Focal Press/Elsevier, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 417 p. : |
| Other physical details | ill ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Poe-Howfield, Lisa. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | P96 .M34 V36 2010 | 10034391 | 03/13/2021 | 1 | 11/19/2019 | Books | |||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | P96 .M34 V36 2010 | 10035091 | 03/13/2021 | 2 | 11/19/2019 | Books |