Normal view MARC view ISBD view

Marketing : (Record no. 18960)

MARC details
000 -LEADER
fixed length control field	01034cam a2200301 a 4500
001 - CONTROL NUMBER
control field	a4657
003 - CONTROL NUMBER IDENTIFIER
control field	SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	020927s2004 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2002035590
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072539097 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780072539097 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007286057X (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780072860573 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071214305 (International ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071214308 (International ed.)
035 ## - SYSTEM CONTROL NUMBER
System control number	(Sirsi) i9780071214308
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.1
Item number	.B4155 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Bearden, William O.,
Dates associated with a name	1945-
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	principles & perspectives /
Statement of responsibility, etc.	William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill/Irwin,
Date of publication, distribution, etc.	c2004.
300 ## - PHYSICAL DESCRIPTION
Extent	xl, 596 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
Geographic subdivision	United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	LaForge, Raymond W.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			AUE Library Collection	MAIN	MAIN	General		HF5415.1 .B4155 2004	10054401	03/13/2021	1	11/19/2019	Books