Sport promotion and sales management / (Record no. 20171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01305cam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | a5346 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070914s2008 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007037887 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780736064774 (hard cover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 073606477X (hard cover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780736064774 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 073606477X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a5371 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV714 |
| Item number | .I79 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Irwin, Richard L., |
| Dates associated with a name | 1957- |
| 245 10 - TITLE STATEMENT | |
| Title | Sport promotion and sales management / |
| Statement of responsibility, etc. | Richard L. Irwin, William A. Sutton, Larry M. McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Champaign, IL : |
| Name of publisher, distributor, etc. | Human Kinetics, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 339 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 311-329) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | GV714 .I79 2008 | 10012631 | 03/13/2021 | 1 | 11/19/2019 | Books | |||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | GV714 .I79 2008 | 10012461 | 03/13/2021 | 2 | 11/19/2019 | Books |