MARC details
| 000 -LEADER |
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| fixed length control field |
02057cam a2200301Ma 4500 |
| 001 - CONTROL NUMBER |
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| control field |
a5399 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100722s2011 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1849205469 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781849205467 (set : hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(Sirsi) a5494 |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1263 |
| Item number |
.B873 2011 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Business-to-business marketing / |
| Statement of responsibility, etc. |
edited by Nick Ellis, Mark Tadajewski and Andrew Pressey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2011. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
201011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
4 v. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
SAGE library in marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Business-to-Business Marketing, a four-volume collection, is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles will be of interest to students, researchers and lecturers of general management, as well as those of marketing. It serves as an intellectual touchstone for academics interested in developing their own research interests further, or who are considering incorporating more business-to-business scholarship. Some of the topics addresses will be familiar, such as marketing channels and relationship marketing, while others are likely to be more novel, like organizational purchasing, supply chains and industrial networks. Assembled and introduced by a team of experts in the field, this collection is an invaluable snapshot of the key theoretical, methodological and managerial issues in this critical and expanding area. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Industrial marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis, Nick. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tadajewski, Mark. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pressey, Andrew. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Introducing B2B marketing. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Channels, chains and inter-organizational relationships. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
Industrial networks and B2B marketing strategy. |
| 740 02 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE |
|---|
| Uncontrolled related/analytical title |
B2B marketing programmes. |