MARC details
| 000 -LEADER |
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| fixed length control field |
02470cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
a6727 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060328s2007 nyuabf b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006045306 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0195304179 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780195304176 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) i9780195304176 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN4734 |
| Item number |
.J64 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
070.1/750973 |
| Edition information |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Sammye, |
| Dates associated with a name |
1946- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The magazine from cover to cover / |
| Statement of responsibility, etc. |
Sammye Johnson, Patricia Prijatel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Oxford University Press, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 382 p., [15] p. of plates : |
| Other physical details |
ill. (some col.), maps ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
For anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. 1: The enduring medium. The magazine as a storehouse : the scope of the medium ; The magazine as a marketplace : the role of advertising ; The magazine as a historical document : trends over time ; The magazine as a social barometer : political and cultural interaction -- Pt. 2: The magazine's blueprint. Conceptualizing the magazine : formulas for success ; Magazine business plans : determining the bottom line ; Magazine structures : staff organization -- Pt. 3: The magazine's content. Molding the magazine's content : editorial style ; Creating the magazine's look : designs for readability ; Manufacturing the magazine : the production process ; Magazine legalities : understanding the law ; Moral frameworks : codes of ethics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Periodicals |
| General subdivision |
Publishing |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Journalism |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
American periodicals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Magazine design. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Prijatel, Patricia, |
| Dates associated with a name |
1945- |