Advertising creative : (Record no. 23108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | a7342 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131205n2013 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452203638 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a8219 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .A758 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Altstiel, Tom. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising creative : |
| Remainder of title | strategy, copy, design / |
| Statement of responsibility, etc. | Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE Publications, |
| Date of publication, distribution, etc. | [2013] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 420 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 395-410) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grow, Jean. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 207.90 | HF5823 .A758 2013 | 12012431 | 03/11/2021 | 1 | 11/19/2019 | Books |