MARC details
| 000 -LEADER |
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| fixed length control field |
03257cam a2200529 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
21711631 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220902121359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200909t20192019maua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2020301031 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1631595946 |
| Qualifying information |
hardcover |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781631595943 |
| Qualifying information |
hardcover |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)on1035445507 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
YDX |
| Description conventions |
rda |
| Modifying agency |
BDX |
| -- |
OCLCQ |
| -- |
JQW |
| -- |
YDX |
| -- |
OCLCF |
| -- |
YDXIT |
| -- |
PX0 |
| -- |
FGM |
| -- |
CIA |
| -- |
OCLCO |
| -- |
CHVBK |
| -- |
U@M |
| -- |
OCLCO |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
.A398 2019 |
| 082 04 - |
|---|
| -- |
658.8/27 |
| -- |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Airey, David, |
| Dates associated with a name |
1979- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Identity designed : |
| Remainder of title |
the definitive guide to visual branding / |
| Statement of responsibility, etc. |
David Airey. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
ID |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Beverly, MA : |
| Name of producer, publisher, distributor, manufacturer |
Rockport Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
287 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Introduction. |
| -- |
Indentity case studies. |
| Title |
Lantern (Primal Roots) -- |
| -- |
Base (Ruhrtriennale) -- |
| -- |
Pharus (Rio Cello) -- |
| -- |
OCD (Ad Age) -- |
| -- |
Rice Creative (Rooster Beers) -- |
| -- |
Foreign Policy (Gallery & Co.) -- |
| -- |
Underline Studio (Art Museum) -- |
| -- |
Fedoriv (Rezult) -- |
| -- |
Freytag Anderson (Fraher Architects) -- |
| -- |
Bedow (Fable Skateboards) -- |
| -- |
Robot Food (Vocation) -- |
| -- |
Together Design (Pearson) -- |
| -- |
Believe in (Grain) -- |
| -- |
Jack Renwick Studio (Carpenters Wharf) -- |
| -- |
ico Design (Burst) -- |
| -- |
Lundgren+Lindqvist (Markus Form) -- |
| Miscellaneous information |
Thank you. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points."--Amazon.com. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Identity (Philosophical concept) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
eflch |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01743755 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Design. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00891253 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Identity (Philosophical concept) |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00966889 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markenname |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markenpolitik |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Produktgestaltung |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Produktimage |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Identitätsentwicklung |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01423765 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
lcgft |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |