MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03246cam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1164380220 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240219140702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200703t20212021enkaf b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781474299398 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1474299393 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781474299411 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1474299415 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1164380220 |
| Canceled/invalid control number |
(OCoLC)1164344744 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ERASA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ERASA |
| Modifying agency |
BDX |
| -- |
UKMGB |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
YDXIT |
| -- |
YDX |
| -- |
YDXIT |
| -- |
CIA |
| -- |
YDX |
| -- |
OCLCO |
| -- |
GZN |
| -- |
UKOBU |
| -- |
S1C |
| -- |
MUU |
| -- |
XFF |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
ZVP |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ENG |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
ZVPA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
NC998 |
| Item number |
.R35 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Raizman, David Seth, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reading graphic design history : |
| Remainder of title |
image, text, and context / |
| Statement of responsibility, etc. |
David Raizman. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Bloomsbury Visual Arts, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiv, 251 pages, 16 unnumbered pages of plates : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 235-244) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword / Steven Heller -- |
| Miscellaneous information |
Acknowledgments -- |
| -- |
Introduction -- |
| Title |
Josef Müller-Brockmann: "schutzt das Kind!" and the mythology of Swiss design -- |
| -- |
Koloman Moser's Thirteenth Secession Exhibition poster (1902): anatomy of a work of Viennese graphic design -- |
| -- |
Cassandre and Dubonnet: art posters and publicité in interwar Paris -- |
| -- |
Frank Zachary at Holiday: travel, leisure, and art direction in Post-World War II America -- |
| -- |
Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- |
| -- |
Graphic design and politics: Thomas Nast and the "TAMMANY TIGER LOOSE" -- |
| -- |
The politics of learning: Dr. John Fell and the Fell Types at Oxford University in the later seventeenth century. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race, and gender, encouraging the reader to look at print advertising, illustration, posters, magazine art direction, and typography critically as well as aesthetically, using contemporary literary and other visual evidence from the fine arts, architecture, fashion, and popular prints. David Raizman's innovative approach intentionally challenges the canon of graphic design history, or traditional understandings of graphic design that privilege key schools or movements. He re-examines "icons" of graphic design in light of their local contexts, avoiding generalization to explore underlying attitudes about women's roles in society, the relationship between politics and print, race, and ethnicity. He therefore encourages new ways of reading graphic design that take into account the specific and often local context for graphic design activity rather than generalizations that discourage the understanding of difference and the means by which graphic design communicates cultural values. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
BGCFOLIO. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts |
| General subdivision |
Political aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Graphic arts |
| General subdivision |
History. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heller, Steven, |
| Relator term |
writer of foreword. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |